Mid-Autumn Festival Promotion


About Mid-Autumn Festival

Chinese Mid-Autumn Festival, also known as Chinese Moon Festival, takes place at the 15th day of the eighth Chinese lunar month. The reason for celebrating the festival during that time is that it is the time when the moon is at its fullest and brightest.

2018 Mid-Autumn Festival will be on September 24

The Mid-autumn festival is one of the two most important occasions in Chinese calendar (the other being the Spring Festival or the Chinese New Year) and it is an official holiday. It is a time for families to be together, so people far from home will gaze longingly at the moon and think about their families.

The traditional food for mid-autumn festival is the moon cake which is round and symbolizes reunion.

History and Origin of Mid-autumn Festival

The Mongols had attempted to invade China many times in ancient times and eventually succeeded under the leadership of Kublai Khan during the 13th century.

Khan set up the Yuan dynasty and created a new social order which favoured Mongols, West and Central Asians, with Chinese subjects (particularly those from the fallen Song dynasty) in the bottom tier.

Why advertise with us

During the century that the Mongols were in power, their rule was oppressive, forbidding Chinese subjects to gather in public or own weapons, as well as levying heavy taxes, while making bad land management decisions that led to poor crops yield.

Mongol guards were posted outside the homes of all Chinese subjects.

One knife was given to ten Chinese families to use during meal times to cook, after which the implement was taken away again.

The families also had to support their Mongolian guards by giving them food and wine, and even their daughters. Chinese people were not even allowed to handle bamboo, in case they used it to manufacture bows and arrows.

The story goes that Liu Bowen, the confidant of the rebel leader Zhu Yuanzhang, suggested that the rebellion be timed to coincide with the Mid-Autumn festival. Zhu applied for and got permission to distribute thousands of mooncakes to Chinese residents in the Mongol capital as a blessing to the longevity of the Mongol emperor. Inside each cake was a piece of paper saying, “Kill the Mongols on the 15th day of the eighth month”.

The plan succeeded, since Mongols did not eat mooncakes, and they were overthrown, retreating back into Mongolia, while Zhu founded the Ming Dynasty (1368-1644 AD).

Although some Chinese historians are sceptical that the cakes were used in this way, mooncakes have historically been made with specific moulds and always include three to six Chinese characters imprinted into the top.

Today, the Chinese characters usually refer to what flavour the cakes are, as it has become trendy to make mooncakes with a wide variety of fillings, including traditional ones like sweet bean paste, jujube paste and five kernel (a filling made from five types of seeds and nuts mixed with maltose syrup), as well as unusual flavours like chocolate, yam, orange and pandan leaf.

Mid-autumn Festival Promotion from Member Companies

Please click the logos below to find out more details of special mooncakes !

请点击下方logo以获取更多月饼优惠信息!