This report analyses the operational networks of 334 leading international retailers across 61 countries, and covers the vast majority of the world economy.
“Overall, new cross-border retailer activity grew modestly in 2015, with the number of new entrants at city level up by 3.1%. This reflects the increasing number of retailers that are crossing borders to grow their businesses. By contrast, the rate of expansion amongst the sample of 334 leading retailers has slowed – their footprint at city level grew by just 1.6% last year”.
The aim of the report is three-fold:
- To map the footprint of leading global retailers at country level and 191 of the world’s largest cities.
- To examine the extent to which retailers have expanded their global operations in 2015.
- To provide a definitive benchmark against which to measure future changes in the global retail environment.
Download the report here.