Online Partnership Starting Today! | Great British Brands Festival and

China-Britain Business Council and e-commerce giant join forces for exclusive UK promotion as Great British Brands Festival moves online.


Today British retail makes an exciting breakthrough in China as nearly 30 leading British brands begin an exclusive UK-only promotion on the leading Chinese e-commerce site, thanks to a partnership between and the China-Britain Business Council.

For a full week until 20 June, UK brands will enjoy top billing on the screens of’s 170 million registered users ahead of the site’s wider International Brands Festival, which runs after the UK promotion until 30 June.

For more information click here (English) and here (Chinese).