Cathay Dragon Celebrates the Launch of an Exciting New Era


 

 Cathay Dragon celebrates the launch of an exciting new era

 

Customers and staff herald the launch of the airline’s rebranding, which will provide a more seamless travel experience for all

Dragonair is today officially rebranded as Cathay Dragon, bringing the award-winning airline closer to Cathay Pacific in a launch that will provide customers with a more seamless travel experience across the airlines’ respective regional and international networks.

 

At an unveiling ceremony at the newly-named Cathay Dragon House, the airline’s headquarters in Hong Kong, Cathay Dragon Chief Executive Officer Algernon Yau said: “This is a momentous day in the history of Cathay Dragon and I am excited about the future of the airline and the fresh opportunities that our rebranding brings. As we align more closely with Cathay Pacific, new prospects will open up on multiple fronts enabling us to become stronger and thrive in this intensely competitive industry.”

 

The airline’s customers also joined in the launch celebration at a separate event at Hong Kong International Airport, which involved Cathay Dragon pilots, cabin crew and ground staff at a specially-arranged ceremony. Local celebrity Nicholas Tse was also on hand to welcome Cathay Dragon passengers at the departure gate with an assortment of treats from his Chef Nic’s Cookie Cha Chaan Teng range. In a newly formed partnership with the widely acclaimed singer-actor (and now culinary aficionado), Cathay Dragon will carry Chef Nic’s Cookies in all classes for selected periods and flights as part of the rebranding celebration.

 

The Dragonair-to-Cathay Dragon brand conversion process started earlier this year following an initial rebranding announcement in January. The most visible change to date, which has received an overwhelmingly positive response from passengers, has been the progressive introduction of the new Cathay Dragon livery, which includes the iconic Cathay ‘brushwing’ logo, serving as a strong visual association to the integrated airline group that offers an expansive regional and international network.

 

The rebranding, however, encompasses far more than simply a new name and look. It will introduce both airlines to a wider audience, from the growing inflow of overseas passengers who are more familiar with the Cathay Pacific brand, to the increasingly large numbers of Cathay Dragon passengers from Mainland China who seek the convenience and assurance of an internationally-recognised premium airline with global connectivity.

 

Cathay Dragon, which last year won the title of the World’s Best Regional Airline in the Skytrax World Awards for an unprecedented fourth time, has been a wholly owned subsidiary of Cathay Pacific since 2006. Over that time the two airlines have built up significant synergy, and have improved their customer products substantially, enhancing their cabins, seats and inflight entertainment with a view to greater brand alignment.

 

 

The business of connecting its customers through each other’s networks has been an overwhelming success for Cathay Dragon and Cathay Pacific, with many millions of passengers a year choosing to fly on both airlines. By being more closely aligned, the airlines are better equipped to deliver on their brand promise of a “Life Well Travelled”, ensuring that all customers enjoy a consistently premium experience at every stage of their journey.

 

From today, passengers will be greeted with the new Cathay Dragon identity at check-in desks, boarding gates and lounges across the airlines’ networks, from crew uniforms to boarding passes. The airline’s website will become fully integrated into a single shared website with Cathay Pacific in early 2017.

Passengers will also enjoy a more unified brand experience, from aircraft interiors and inflight services, such as pillows and blankets, seating, entertainment and meals, to the Marco Polo Club loyalty programme. In addition, the G16 lounge in Hong Kong, which is currently undergoing an extensive renovation, will reopen as a group lounge in 2017.

 

Cathay Dragon, which operates a fleet of 42 passenger aircraft serving 52 destinations, has earned a well-deserved reputation built on its distinctive Chinese culture and hospitality. And while the rebranding brings many new benefits to its customers, the airline will retain its contemporary Chinese character. This especially applies to the cuisine it serves.

Partnerships with renowned Chinese restaurants and local delicacies, such as Chef Nic Cookies Cha Chaan Teng range, in addition to seasonal menus – offering poon choi, winter melon soup, crab roe dishes and hot pot rice at certain times of the year, will characterise Cathay Dragon’s inflight dining experience. Similarly, Cathay Dragon’s reputation for excellence in service standards will remain.

 

 

“I am confident that Cathay Dragon will maintain the highest level of operational and service excellence built by our people over the past 30 years. I truly believe that we have great potential and an amazing future ahead of us by working together to make the most of the opportunities for both our airline and our people,” added Algernon Yau.

 

Seamless connectivity, increased customer convenience, an enhanced travel experience at every stage of the journey – an exciting new era in the history of Cathay Dragon has officially been launched.

 

To learn more about Cathay Dragon, visit here to watch a video detailing the story behind the new brand.

 

 

Caption: Cathay Dragon Chairman Ivan Chu, CEO Algernon Yau and other members of senior management were joined by hundreds of staff to unveil the rebranding of Cathay Dragon House, the airline’s headquarters at Hong Kong International Airport.

 

 

Caption: Local celebrity Nicholas Tse presented Cathay Dragon passengers with his signature “Chef Nic’s Cookies Cha Chaan Teng” range at the boarding gate in celebration of the airline’s rebranding.

 

Media Enquiries

 

Elsa Leung

Corporate Communication Manager – Public Relations                               

Tel: +852 2747 8282

elsa_ks_leung@cathaydragon.com

 

Cyndi Tang

Editorial & Communication Specialist                   

Tel: +852 2747 5519

cyndi_tang@cathaydragon.com

 

www.cathaypacific.com

www.cathaydragon.com

 

国泰港龙航空振翅起飞

 

国泰港龙全新品牌正式启动,为所有旅客缔造更紧密顺畅的飞行体验

 

屡获殊荣的港龙航空今天正式换上「国泰港龙航空」的全新品牌,并将与国泰航空紧密同行,凭借各自的区域及国际网络,为旅客提供更顺畅无缝的出游体验。

 

位于香港的国泰港龙总部已换上全新大厦标志。在新标志揭幕典礼上,国泰港龙航空行政总裁丘应桦说:「今天国泰港龙踏进重要新里程,我对于公司的未来以及新品牌所带来的机遇感到十分兴奋。随着国泰港龙航空与国泰航空的连系更为紧密,我们在各方面皆拥有一番全新景象,当面对激烈的行业竞争,我们定能遇强愈强。」

 

同日,国泰港龙航空于香港国际机场举行特别活动。国泰港龙的机师、机舱服务员及地勤人员均参加与众多旅客一同庆祝新品牌的推出。本地著名影星谢霆锋亦出席活动,现身于登机闸口与旅客见面,并送上其主理的「锋味曲奇」茶餐厅系列曲奇饼。是次国泰港龙为庆祝新品牌推出,特意与醉心于钻研烹饪艺术的谢霆锋合作,在指定期间及航班上为不同客舱的乘客奉上其著名「锋味曲奇」,作为庆祝项目之一。

 

今年一月,港龙航空宣布易名为国泰港龙航空,品牌革新随即于年初展开。截至目前为止,最显著的品牌转变是全新的飞机涂装,自面世后广获旅客欣赏。新飞机外观展现国泰独有「翘首振翅」的标志,突出两家航空公司之间的紧密连系,以及庞大的区域与国际网络。

 

品牌革新的意义远多于一个新名字及新面貌。新品牌将拓阔国泰港龙航空及国泰航空的顾客层面 – 由持续增长及较熟悉国泰航空的海外旅客,以至更多从中国内地出发,并要求便捷、可靠、和优质服务及国际网络的国泰港龙旅客。

 

自2006年起,国泰港龙航空成为国泰航空全资附属公司;去年,国泰港龙第四度荣获Skytrax「全球最佳区域航空公司」的奖项,佳绩史无前例。多来年,两家航空公司携手向前,持续优化顾客产品,提升飞机客舱、座位及机上娱乐系统,令品牌体验更为一致。

 

国泰港龙航空及国泰航空共同奠定成功基石,透过双方的网络让旅客飞往世界各地,每年均有乘坐两间航空公司的旅客人次以数百万计。透过更一致的品牌体验,国泰港龙航空及国泰航空将可就旅途上每个细节,为旅客提供一贯优质的飞行体验,让他们写意「翱翔人生」。  

 

从今天起,旅客可以从多方面体验到国泰港龙航空的品牌特色,包括国泰港龙及国泰在全球各地的办理登机柜台、登机闸口及机场贵宾室、机组人员制服配饰及登机证,而公司网页将于2017年初与国泰航空的网页整合为一。

 

 

从飞机内貌及机上服务,例如头枕及毛毡、座位、机上娱乐及餐膳,以至马可孛罗会成员的礼遇,旅客均能享受更具一致性的品牌体验。此外,位于香港国际机场的G16贵宾室现正进行翻新工程,预计于2017年重新开放作为集团贵宾室。

国泰港龙航空拥有42架飞机,服务覆盖52个航点,以其别具中国文化色彩及好客之道闻名。国泰港龙的新品牌为旅客带来众多好处,同时在各方面保留了当代中国精粹,尤其是机上餐膳。国泰港龙经常与不同著名中式及本地高级食府合作,例如今次推出的「锋味曲奇」茶餐厅系列,以及全年适时供应时令菜式,例如盆菜、冬瓜盅、蟹粉菜式及煲仔饭等。同样地,国泰港龙亦会继续秉持其追求优质服务的理念。

 

丘应桦续说:「在过去30年,我们的团队在营运及服务方面表现出色,我很有信心国泰港龙航空将能延续团队多年来建立的丰硕成果。凭借大家同心携手掌握机遇,我深信我们定能尽展潜力,迎接更精彩的未来。」

 

每个旅程中,更紧密的连系、更便捷的服务、更优质的出游体验–均为国泰港龙航空展开全新一章。

 

按此观看关于全新品牌背后故事的短片,了解更多国泰港龙航空的资讯。

 

相片说明:国泰港龙航空主席朱国梁、行政总裁丘应桦及其他管理层人员与数百名员工一同为位于香港国际机场的国泰港龙大厦的新标志揭幕。

 

相片说明:本地著名影星谢霆锋在国泰港龙航空全新品牌启动之日,现身机场登机闸口,为旅客送上由他主理的「锋味曲奇–港式茶餐厅系列」。

 

传媒查询

 

国泰港龙航空

梁君舜
企业传讯经理(公共关系)

电话:+852 2747 8282

elsa_ks_leung@cathaydragon.com

 

邓晓晴

编辑及传讯主任

电话:+852 2747 5519

cyndi_tang@cathaydragon.com

 

www.cathaypacific.com

www.cathaydragon.com