New global sales record for Jaguar Land Rover in 2016


Vehicle manufacturer Jaguar Land Rover has announced record global sales for 2016; selling just shy of 600,000 vehicles.

The 583,313 total is up 20% on 2015 – with sales in Europe growing 26%. The performance represents the company’s seventh successive year of growth in sales, with retails in 2016 almost triple the 2009 figure. Sales in December were up 12% compared to the same month last year, with retails of 55,375. Retail volumes were up 36% for the month in China – its strongest monthly performance on record. Encouragingly for the company, 2016 shows a balanced portfolio with record retail sales achieved in the UK, North America and Europe.

Jaguar F-Pace

Despite the background of Brexit, Europe was the company’s largest sales region in 2016 with annual sales of 138,695, up 26% year on year. Retail sales were up across all other regions too: 31% in China, 25% in North America and 17% in the UK. A total of 117,571 Jaguars and Land Rovers were bought by customers in the UK – its best full-year results in the company’s history.

Andy Goss, Jaguar Land Rover Group Sales Operations Director, said: “This has been a significant year for Jaguar Land Rover, with updated models being introduced across the range, as well as the completely new Land Rover Discovery Sport and the Jaguar F-Pace. It is particularly pleasing to see the Jaguar brand setting impressive new sales records. Customer response has been very positive this year, resulting in record retails across most of our key regions. These results mark significant steps in Jaguar Land Rover’s strategy to become a truly global business and meet the growing international demand for its two iconic brands. I am confident that in 2017 our British line-up will continue to expand and delight in markets across the world.”

Jaguar sales were up an exceptional 77% for the year, retailing 148,730 vehicles. This was the brand’s strongest ever full-year performance and was primarily driven by sales of the Jaguar F-Pace, XE and XF. These new models have propelled Jaguar to become the fastest growing premium brand in the US, outpacing the industry by 116%. Globally, F-Pace sales were especially strong, with 45,973 sold throughout the year. Land Rover retailed a record 434,583 vehicles in 2016, up 8% up on 2015. The previous Discovery model entered its run-out phase, meaning that sales softened as customers waited for the new model, which goes on sale next month. The best-seller for the year was the Discovery Sport, retailing 122,460 vehicles, up 76%. Also notable were sales of the Range Rover Evoque and Range Rover Sport, selling a total of 200,245 vehicles.

Last year also saw further global expansion for the business, with construction beginning on the new manufacturing facility in Slovakia and the opening of the company’s new factory in Itatiaia, Brazil. JLR also introduced the XFL, the first Jaguar developed exclusively for Chinese customers, to its joint venture plant in China.