The Chamber manages 50+ events each year, offering gainful opportunities to network with like-minded business people. Members are able to attend events at either complimentary or preferential rates. Our Focus Groups are targeting specific sectors and drive the majority of our events.
Trade fairs are an excellent opportunity to showcase their new products and find partners for manufacturing, promotion, and distribution. Unfortunately, in China and South East Asia these exhibitions are common prowling ground for infringers, so it is of utmost importance to ensure all IP precautions are undertaken.
Join IPR SME Helpdesk expert Mr. Elio de Tullio for a webinar sessions on how to protect your IP, with advice on:
- How to prepare for trade fairs in advance
- What measures SMEs can take during trade fairs to protect their IP
- What SMEs can do after trade fairs to enforce their IP
- Practical tips and real-life situations from trade fairs
Language: English
Time: 10:30-11:30 am (Brussels), 3:30-4:30 pm (Ho Chi Minh), 4:30-5:30pm (Beijing)
A trademark portfolio may comprise registered trademarks and service marks, as well as marks that are in use but not necessarily registered. China IPR SME Helpdesk expert Charles Feng will be discussing the importance of effective portfolio management. which can be done through an IP audit, as well as developing strategies that address how IP rights are acquired, exploited, enforced and maintained, in order to maximize their value to the business.
Mr. Feng will provide tips and tricks on how to best manage their portfolio and highlight how important it is as part of your IP strategy. During the presentation, participants will be invited to ask questions, all of which will be collected and answered in full in a Q&A session at the end of the webinar.
Agenda:
5 mins: Welcome introduction
45 mins: Trademark Portfolio Management Strategies presentation
10 mins: Q&A session
Language: Enlglish
Effective marketing is vital to the success of your business. However, organisations often struggle to find the time, money and right people to create a good campaign, especially when it comes to entering a new market overseas.
The webinar, ran by the EU SME Centre, aims to guide European small business with resources to develop an effective marketing strategy in the Chinese market.
It will explain the main differences in the essential aspects of marketing in China and how to adapt strategies for a successful operation.
After attending the webinar you will:
- Understand the marketing specificities of China
- Be able to give clear direction to your marketing team;
- Adapt your main marketing messages to China;
- Be able to choose the right communication channels.
Time: 4:00-5:00pm (CST), 10:00-11:00am (CET)
The China IPR SME Helpdesk in collaboration with Dragon Star Plus, welcomes you to participate in a joint webinar session that will explore issues concerning R&D in China.
The Helpdesk expert, Dr. Thomas Pattloch will look at the IP implications of undertaking R&D in or related to China, whilst the Dragon Star Plus expert, Ms. Xueli ZHANG will explore the possibilities for applying for co-funding for the Horizon 2020 project.
Agenda:
5 mins: Welcome introduction
20 mins: R&D in China presentation
2o mins: Horizon 2020 Co-funding presentation
15 mins: Q&A
Language: English
Even though, China and European Union Member States are parties to the same international agreements on IPR protection, like the Paris Convention, the Berne Convention, and TRIPS Agreement, there are several key differences between European and Chinese IP laws which are important to understand in order to efficiently manage your intellectual property in China.This webinar gives European SMEs practical advice on what they need to keep in mind when designing IP protection strategies to enter China’s lucrative market.
On Wednesday, 18 January 2017, you are welcome to join Helpdesk expert Ms. Alessandra Chies for a China IPR SME Helpdesk webinar session “Europe vs. China: What are the Main Differences in IP Protection?“. Ms. Chies will give an overview to European SMEs about the main differences between European Union and China in IP registration, protection and enforcement, covering IPR Issues such as:
- A comprehensive overview on differences in trade mark, copyright, patent and design patent protection;
- How to enforce IP rights in China, what is different from Europe;
- Practical tips on how to create a robust IP protection strategy in China;
- Practical case studies of European SMEs experiencing and overcoming IP issues in China.
This free of charge web-based seminar is composed of a 45-minute expert presentation, where Ms. Chies will take you through a range of simple, cost-effective measures to protect your company against IP infringements in China. This will be followed by a 15-minute Q&A session where all our participants can pose questions to the expert.
Language: English
We hope to see you soon!
For the majority of European SMEs doing business in or with China and/or South-East Asia, importing or exporting goods is the most fundamental section of their business operations. Therefore, protecting their IP through Chinese and South-East Asian customs at the boarders is the key to their business success. In fact, custom seizures can be a valuable tool to use to protect and enforce your IP. This webinar gives the SMEs an overview of customs protection in China and in South-East Asia.
On Monday, 20 February 2017, you are welcome to join Helpdesk expert Mr. Philippe Girard-Foley for a webinar session “How to Use Customs to Protect your IP in China and South-East Asia” Mr. Girard-Foley will give SMEs a comprehensive overview of IP protection with the Customs in China and South-East Asia, concentrating particularly on:
- A general overview of Customs protection in China and South-East Asia;
- Information on how to record your IP with the Customs;
- Practical advice on how to cooperate with the Customs authorities to best protect your IP;
- Tips and watch-outs for developing a robust IP protection strategy;
- Case studies of European SMEs using customs to protect their IP.
During this free of charge webinar Mr. Girard-Foley will give a 45-minute expert presentation, accompanied with tips for SMEs on protecting IP with Customs in China and South-East Asia. This will be followed by a 15-minute Q&A session, where Mr. Girard-Foley answers your questions.
Language: English
We hope to see you soon!
This webinar introduces ten essential steps to entering China’s FMCG market. As a self- help tool, you can watch it to examine your readiness for the market. It is especially useful for any EU SMEs interested in exporting to China.
You will learn the following topics:
- Register your trademark(s)
- Find out whether your products can be exported in China
- Check out similar local made products and their prices
- Check similar exported products and their prices
- Learn the market size and possible sales channels
- Find out the right fairs or exhibitions in China
- Learn local regulations
- Learn possible entry modes in the Chinese market
- Draft a business plan
- Conclusions .
To watch the entire webinar, please click the image below.
About the Speaker
Rafael Jimenez
Business Development Expert, EU SME Centre
With more than six years’ hands-on experience in managing business in China, Rafael offers advice for European SMEs in developing practical market entry strategies in the country. Following a career at senior level within the F&B and ICT industry, he arrived in China in 2009 as Director of a Spanish F&B company involved in the restaurant and trade business. He helped the company set up a Wholly Foreign Owned Enterprise (WFOE) in China, ran operations for three years and led a team of more than 100 employees. More recently he was Shanghai Office Director at a Management Consultancy Firm. Born in Spain, Rafael holds a bachelor of Physics and has three sons.
