The webinar will provide a practical and detailed overview of Trade mark protection in China focusing on the new developments in Chinese Trade Mark Law. The expert will discuss how to combat preemptive trade mark registrations in China and how to deal with bad faith trade mark registrations. The expert will also explain what legal measures SMEs can take in case of a Trade Mark infringement. The expert will use extensive case studies to illustrate his arguments.
Branding is one of the most important parts of your business, as brands help consumers distinguish your products from competitors’ products and build brand loyalty. In China you can protect your brand with trade marks.This webinar will provide you a practical and detailed overview of trade mark protection in China focusing on the new developments in Chinese Trade Mark Law. The expert will discuss how to combat preemptive trade mark registrations in China and how to deal with bad faith trade mark registrations.
On Thursday, 23 November 2017, you are welcome to join Helpdesk expert Mr. Charles Feng for a China IPR SME Helpdesk webinar session “Trade marks: Application of Honesty and Trust Principle – a new strategy to combat pre-emptive trade mark registration in China”. Mr. Feng will give a detailed overview to European SMEs about how to protect your IP in China’s fast-growing business environment, focusing on:
- Providing an overview of trade mark protection
- Overview of how to combat pre-emptive trade mark registration
- What actions can SMEs take in case of a trade mark infringement
- Expert tips on how to develop a comprehensive IP protection strategy in China
- Case studies involving European SMEs
This free of charge web-based seminar is composed of a 45-minute expert presentation, where Mr. Feng will take you through a range of simple, cost-effective measures to protect your company against IP infringements in China. This will be followed by a 15-minute Q&A session where all our participants can pose questions to the expert.