Effective marketing is vital to the success of your business. However, organisations often struggle to find the time, money and right people to create a good campaign, especially when it comes to entering a new market overseas.
The webinar, ran by the EU SME Centre, aims to guide European small business with resources to develop an effective marketing strategy in the Chinese market.
It will explain the main differences in the essential aspects of marketing in China and how to adapt strategies for a successful operation.
After attending the webinar you will:
- Understand the marketing specificities of China
- Be able to give clear direction to your marketing team;
- Adapt your main marketing messages to China;
- Be able to choose the right communication channels.
Time: 4:00-5:00pm (CST), 10:00-11:00am (CET)