With more than 649 million ‘netizens’, China connects more people to the Internet than any other country. Moreover, the growing trend towards online shopping for products and services means that the Internet is now one of the main sales channel for many companies. Although the Internet acts as a gateway for European SMEs, it is also an ideal platform for infringers to sell counterfeit products. Thus, the European SMEs need to have a good strategy in place to protect their IP rights on e-commerce platforms in China.
On Wednesday, 29 March 2017, you are welcome to join Helpdesk expert Mr. Daniel Albrecht for a China IPR SME Helpdesk webinar session “How to Protect Your IPR at Chinese E-Commerce Market“. Mr. Albrecht will give a detailed overview to European SMEs about e-commerce landscape in China, covering IPR Issues such as:
- Trade mark registration, protection and enforcement;
- What can SMEs do if their rights are violated;
- Can SMEs hold e-commerce platforms liable for IP infringements;
- Practical tips on how to create a robust IP protection strategy in e-commerce sector;
- Practical case studies involving European SMEs.
This free of charge web-based seminar is composed of a 45-minute expert presentation, where Mr. Albrecht will take you through a range of simple, cost-effective measures to protect your company against IP infringements in China. This will be followed by a 15-minute Q&A session where all our participants can pose questions to the expert.
If you are interested, please click here.