Understanding Chinese culture is essential to doing successful business in the country.
Many companies fail in the Chinese market within a few years due to lack of cultural sensitivity, for example, they often misinterpret verbal and nonverbal signs given by their Chinese business partners and teams, and misunderstand the intention and emotions behind. Read more>
This webinar will guide you through the essential aspects of effective intercultural business communications in China and reveal common mistakes often made by international companies.
In this webinar you will learn:
- The basics of Chinese business culture: values, behaviours and thinking patterns;
- Tips for effective intercultural business communication in China;
- How to avoid common communication mistakes and misunderstanding.
For more information and to register, please click here.