China and South-East Asia are increasingly popular business destinations for the European SMEs. Even though the IP environment in both regions has improved over time, counterfeiting and other IP infringements still persist and thus, it is very important to develop a robust IP strategy while doing business in these regions.
The aim of this webinar is to give the participants an overview of the IP landscape in China and South-East Asia.The IP expert will give a thorough overview of the basic IP protection in both regions, focusing on patent, design, copyright and trade mark registration, protection and enforcement. Participants will also receive practical tips on how to build a robust IP protection strategy in China and South-East Asia.
During the webinar you can expect:
- A thorough overview of patent, design, copyright and trade mark protection China and South-East Asia.
- Tips and practical advice on how to develop the best enforcement strategy to deal with the IP infringements.
- Case studies of European SMEs experiencing and overcoming IP issues in China and South-East Asia.
On Thursday, 20 October 2016 at 10:30AM CEST, the China and South-East Asia IPR SME Helpdesks and the University of Bonn welcome you to join the IP expert Mr. Giovanni F. Casucci for a webinar session entitled “IP Landscape in China and South-East Asia.” During this interactive and educational session we will provide expert insights, practical case studies and a live Q&A session!