To shed light on foreign chains’ expansion activity, JLL collaborated with retail data specialist LocalGravity to release the whitepaper “Foreign F&B Expansion in China”. In this report, we examine what trends underlie the China roll-out strategies of 32 well-known international F&B chains, as well as what insights they hold for brands looking to deepen or establish a presence in the country.Key insights:
Overall expansion rates for the brands studied were high at over 20% y-o-y in 2015. China’s strong consumer sector means F&B remains one of the country’s most active areas of growth.
While expansion in coastal areas and Tier 1 cities continues, lower tier cities overall were more active, with brands becoming more confident about farther afield regions.
Smaller café-format shops selling coffee, tea and ice cream were the most active category, expanding at over 30% y-o-y in 2015.
Regional bias is strong among most chains, especially in the south, and there is room to catch up in wealthy east China.
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